Project Goals
Attract more families to fill the vacancies at your Georgia location so that you can expand into a second location in Birmingham.
How We're Going to Do It
Optimize your site for the search engines. We’ll make sure that when your ideal prospects turn to Google, they’ll find you regardless of where they are on their customer journey. This may require some additional changes to your website.
Run ad campaigns that convert. We’ll run targeted, digital ads on search and social platforms that will put your message in front of your ideal customers.
Local & Organic SEO
We’re recommending a 6 or 12 month engagement to improve your standing in both the organic and local search results. Over the course of that time we will:
- Research the keywords that your ideal customers are using at the search engines
- Develop a keyword strategy for all the current and needed pages for your website
- Review your closest competitors for how they rank for your desired keywords
- Create an editorial calendar for creating keyword-rich blog posts that will drive top-of-funnel search traffic
- Optimize your Google Business Profile and make continual improvements for local search visibility
- Monthly reporting on search visibility, ranking, traffic, and other KPIs
- Monthly meeting to review report and provide strategy and guidance
Estimate: 2K/mo
The above estimate does not include content creation, such as SEO copyediting of existing pages, or SEO copywriting of new pages and blog posts.
If you’d like to add that to the mix, I recommend that we write 2 pages/posts a month, including a mix of updating or creating new service pages, community pages, and blog posts.
Estimate: Add 1.5K/mo
Google Ads (Paid Search)
When people are actively searching for your services, Google Ads ensures you appear on the first page of Google.
We can target based on location, time of day, and of course, keywords.
Deliverables include:
- Keyword research specific to paid search
- Creation of ads
- Creation of one landing page per campaign
- Regular monitoring of ads, turning down/off underperforming ads and moving the spend to more effective ads
- A/B split testing as needed
- Monthly reporting
- 24/7 access to dashboards on your ad campaigns
- Monthly meetings with your Paid Search Expert
Estimate: 1K/mo to manage the account, minimum 6 mos.
Management fees do not include ad spend. Most of our clients spend between 1.5K – 5K/mo in ad spend (paid direct to Google,) and standard practice is to start at 1.5K/mo for a new account.
We will conduct keyword research to determine the ideal budget for you. Keyword cost varies by location and search frequency, and through this research we’re able to predict the cost-per-click of your potential keywords. The cost-per-click value allows us to get an approximate idea of the maximum number of clicks you can expect to receive every month within our suggested budget, and how many you can expect to receive within our minimum spend of 1.5K/month (if you choose not to exceed that amount).
"I want to say how much I have enjoyed working with your team on our digital ad campaigns and SEO. They are top notch, they are responsive, and always fun to work with. Dream team. We continue to be full steam ahead on these initiatives."
~ Margaret Logan, Director of Marketing & Sales, Maine Woodworks
Facebook & Instagram Advertising
As I believe we discussed, I don’t feel that Meta (Facebook and Instagram) advertising will be as effective as Google Ads. That’s because when people go to Google, they are actively searching for a solution. When people go to Facebook or Instagram, they’re generally looking to be entertained or connect with friends and family.
However, there’s an argument to be made that we can target locally for your location(s), or target people who have visited the website but left before filling out your contact form. This wouldn’t be my first place to market your business, but I did want to include some pricing in case you wanted to try this as well, or add it on down the line.
Deliverables include:
- Creation of ads including headers, body copy, images*, and video**
- Creation of one landing page per campaign
- Regular monitoring and refreshing of ads
- A/B split testing as needed
- Monthly reporting
- 24/7 access to dashboards on your ad campaigns
- Monthly meetings with your Paid Social Expert
Estimate: 1K/mo to manage the account, minimum 6 mos.
Management fees do not include ad spend. Recommended ad spend for a new account is 1K/mo to start, paid directly to Facebook.)
* flyte will find and use royalty-free images or images can be provided by you. Custom photography–or royalty-free photography not taken from flyte’s Adobe Stock account–is outside the scope of this estimate and can be quoted separately.
** flyte can find royalty-free video or use video provided by you. The cost of royalty-free video is not included in this estimate and can be quoted separately.
Email Marketing
We can help you develop a strategy to increase email signups for your email newsletter, and help you send out regular emails to your audience.
We can pull new and existing content from the website to populate these newsletters, and handle the regular publication.
This may include developing a lead magnet that would attract your audience and customizing the design of your newsletter.
Estimate: 1K/mo, minimum 6 mos.
Case Study - MIPR
Project
Website redesign, SEO, and Paid Search
Objectives
- Merge multiple websites into one
- Increase qualified traffic from the search engines
- Generate more leads through the contact form
Summary
MIPR, the Maine Industrial Plastic & Rubber Corporation, was running multiple websites, each focusing on one product line. The sites were designed at different times and didn’t have a consistent look and feel.
They were also seeing increased competition at the search engines. Despite being an early adopter of digital marketing, other companies with significantly bigger budgets were starting to take market share.
Process
flyte created a new, mobile-friendly design for the corporate website. Product specific sites were shuttered; content was updated and brought over to the main site. This made updating and maintaining the websites easier for MIPR, and also did a better job of showing off the breadth of their products and offerings.
Keyword research helped uncover the best keywords, finding new opportunities to get discovered at the search engines. An SEO copywriter was brought in to write compelling, optimized copy that ranked well and turned visitors into customers.
Results
MIPR’s search traffic went from 750 visits a month to just shy of 1,400 a year later, and currently averages over 2,000 visits from search each month.
Website inquiries nearly doubled from 25 per month to 46 per month in the first year, and now regularly range from high 50’s to low 70’s.
In Their Words
“flyte helped us overhaul and improve our online presence. They merged multiple sites into a new, professional website for our company that generates more leads and requests for quotes.”
“They improved our search visibility through keyword research, SEO copywriting, and better internal links. They improved our Google Ads by auditing our current spend, shutting off underperforming ads, reducing our cost per acquisition, and creating landing pages that convert. They were then able to hand back the reigns to us so we could run our own ads.”
“Through flyte’s work on our SEO and SEM, we’re now outperforming some of the biggest players in our industry. The people at flyte are responsive and always bring us new strategies and tactics to grow our business. I’m glad we partnered with them.”
Why flyte?
Digital marketing and advertising is in our DNA. We’ve been leading the charge on SEO, blogging, and social media in New England (and beyond.) We put on an annual conference all about how businesses can attract more of their ideal customers through search, social, and mobile marketing called The Agents of Change Digital Marketing Conference.
We’ve been writing about and practicing SEO since 1997. We can perform your keyword analysis and write persuasive, optimized copy to help you sell more product.
We can run your social media campaigns (or train you so you can run them yourself.) We can provide regular updates on how your campaigns are performing, and what changes should be made.
We have also designed and built over 500 websites. We know how to make fast-loading, attractive, professional sites that are designed for results. We know how to design high-end sites, lead generation sites, and catalog sites…all with an eye toward conversions.
If you are looking for a partner to help you grow your business online, flyte is the choice for you.
flyte is a web design and digital marketing firm that has been helping businesses and organizations succeed online since 1997. We’ll partner with you to create the digital platform that your business needs to grow.
Your Crew
Let’s Get Started!
Our primary goal is to help you fill your remaining spots and build your business in Birmingham when you’re ready to expand. We realize that you need to make a return on your investment.
All we need to get started is a signed work agreement and a deposit, which will allow me to schedule your project into our calendar. At the moment, we’ll be able to start your project within two weeks of the acceptance of this proposal.
At flyte we don’t build websites, we build businesses.
